YMCA Camp Ockanickon, Inc.
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Client YMCA Camp Ockanickon, Inc. |
Type Print Collateral & Website |
Back to Marketing and Advertising
YMCA Camp Ockanickon Inc., which includes Camp Ockanickon for boys, Camp Matollionequay for girls, and Lake Stockwell daycamp, required marketing from the ground up. First, we did demographic studies to figure out the current clients, then we refined that data to find the specific target audience and who was the decision maker within that audience. This was the driving force behind all of the style and content decisions. As part of making all of the materials that would be needed, we created a plan and production calendar which gave us a road map to follow.
Starting with a strong website, we carried the themes into all of the marketing materials - giving the camp a very consistent message for the first time. To really drive home the camp atmosphere, we completed hundreds of photographic images that illustrated the concepts of kids having supervised fun.
We created a brochure, flyers, magazine ads, newspaper ads, post cards, direct mailers, invitations, school flyers, event forms and flyers and an annual report. The overall result of the combined materials gave the camp a very successful and fun image which resulted in a successful year when most other camps in the region were 15 to 20 percent off on attendance. Stokes Creative Group won a national American Graphic Design Award for their work on various print material for the YMCA in 2009.
YMCA Camp Ockanickon Inc., which includes Camp Ockanickon for boys, Camp Matollionequay for girls, and Lake Stockwell daycamp, required marketing from the ground up. First, we did demographic studies to figure out the current clients, then we refined that data to find the specific target audience and who was the decision maker within that audience. This was the driving force behind all of the style and content decisions. As part of making all of the materials that would be needed, we created a plan and production calendar which gave us a road map to follow.
Starting with a strong website, we carried the themes into all of the marketing materials - giving the camp a very consistent message for the first time. To really drive home the camp atmosphere, we completed hundreds of photographic images that illustrated the concepts of kids having supervised fun.
We created a brochure, flyers, magazine ads, newspaper ads, post cards, direct mailers, invitations, school flyers, event forms and flyers and an annual report. The overall result of the combined materials gave the camp a very successful and fun image which resulted in a successful year when most other camps in the region were 15 to 20 percent off on attendance. Stokes Creative Group won a national American Graphic Design Award for their work on various print material for the YMCA in 2009.
